| Danial Norjidi |
BRUNEI Darussalam, as the lead country coordinator for the ‘Visit Asean@50: Golden Celebration’ campaign, hosted a special meeting yesterday.
Held at The Rizqun International Hotel, the meeting was held to discuss preparations and progress by representatives from each Asean member states on their national programmes, promotional campaigns and marketing activities throughout 2017 in support of the 50th anniversary of Asean.
“This meeting serves as a crucial platform for Asean member states to collectively discuss and work hand-in-hand to advance the Asean region as the world’s top tourism destination,” reads a press release from the Tourism Development Department at the Ministry of Primary Resources and Tourism (MPRT).
The meeting began with opening remarks by Wardi bin Haji Mohammad Ali, Deputy Permanent Secretary (Tourism) at the MPRT, as the Chairman of the Special Meeting, in which he welcomed the delegates.
In addition to yesterday’s special meeting, a four-day meeting will also be taking place from October 11-15, discussing various matters pertaining to tourism. To further promote the Visit Asean@50: Golden Celebration campaign, Brunei Darussalam as lead country coordinator will also deliver a press conference on the campaign during the International Tourism Bourse Asia which will be held from October 19-21 in Singapore.
Wardi bin Haji Mohammad Ali, Deputy Permanent Secretary (Tourism) at Ministry of Primary Resources and Tourism in a group photo with head delegates of the Special Asean Tourism Competitiveness Com-mittee. – BAHYIAH BAKIR
The campaign highlights Asean’s best 50 festivals and 50 most unforgettable travel experiences, whereby visitors will enjoy a wide range of Asean tourism products through diverse destinations, culinary events and engagements with local communities.
The Visit Asean@50: Golden Celebration initiative was adopted by Asean Tourism Ministers during the Asean Tourism Forum 2016 in Manila, the Philippines where the 10 Asean national tourism organisations jointly developed a regional tourism campaign promoting the Asean brand in two intertwining ways: First as a unique and diverse travel destination, and secondly as a vibrant organisation celebrating its 50th anniversary.
Among the campaigns objectives are to commemorate Asean’s 50th anniversary; to raise awareness of Southeast Asia/Asean as a single tourism destination; to raise international visitor arrivals to Southeast Asia to 121 million by the end of 2017; to increase tourism receipts to US$83 billion, and to increase average length of stay to six-seven days, through tourists’ visitations to more than two countries in the Asean region.
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