| Hakim Hayat |
HALAL food industry, followed by Islamic-compliant finance and fashion, are the three main growth areas and drivers of today’s global Islamic market where there is still very much room for growth, a visiting professor and researcher said.
During a talk on ‘Understanding the Islamic Marketing Environment’ hosted jointly by ESSEC Business School, Asia-Pacific and Alliance Francaise de Brunei yesterday, Dr Cedomir Nestorovic shared that figures show that industries that cater for the demands of the multi-trillion dollar Islamic market are booming at a rapid pace, as a result of the expansion of Muslim population and economies globally.
During the talk, he also spoke of some of the unique challenges that the Islamic marketing environment poses, given the diverse nature of the Muslim world in terms of economic development, customs and traditions and political and legal systems.
He said this cannot be ignored and must take into account the cultural and geopolitical dimensions in the region where Islamic marketing is being practised to avoid any ethnocentric snares, which therefore warrants for companies and marketers to conduct in-depth analysis and research on the environment.
Pehin Orang Kaya Indera Pahlawan Dato Seri Setia Awang Haji Suyoi bin Haji Osman, the Minister of Education; Loan Forgeron, the French Ambassador to Brunei Darussalam; and other guests at the event. – PHOTOS: AZROL AZMI
Dr Cedomir Nestorovic, ESSEC Business School, Asia Pacific during the talk on ‘Understanding the Islamic Marketing Environment’ hosted jointly by ESSEC Business School, Asia-Pacific and Alliance Francaise de Brunei yesterday.
A section of the guests.
Dr Nestorovic holds a PhD from the Institute of Political Sciences in Paris. He has taught geopolitics and international marketing at the ESSEC Business School for more than 15 years, with a specific focus on Islamic Business and Management.
He has authored a book called ‘Marketing in an Islamic Environment’ in 2007.
The event held at Alliance Francaise de Brunei’s office was attended by Pehin Orang Kaya Indera Pahlawan Dato Seri Setia Awang Haji Suyoi bin Haji Osman, the Minister of Education; Loan Forgeron, the French Ambassador to Brunei Darussalam as well as academics and students.
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