| James Kon |
BETTER Sdn Bhd, Brunei’s local car rental and leasing company, collected its first accolade in the region by bagging two silver awards at the Mobile Excellence (MOB-EX) Awards 2017 organised by Marketing Magazine.
The event held in Singapore on February 24, saw BETTER Sdn Bhd bagging the award in the Best Campaign?Direct Response category and Informative use of Mobile category for its innovative mobile application.
On hand to receive the awards in Singapore were Irwan bin Haji Lamit, the Chief Executive Officer (CEO) of BETTER Sdn Bhd and his team.
BETTER Sdn Bhd Chief Operating Officer Firdaus Mokim said winning both awards proved that BETTER is recognised for the effort on the ongoing better campaign and the convenience offer to the public via better apps.
Speaking on the performance of BETTER following the launch at the end of last year, Firdaus said: “After three months since its launch, BETTER is doing well in the market with the public understanding the benefits and advantages of getting BETTER deals.”
He said BETTER will participate in other expos in the next months and offer better deals during the expo.
Irwan bin Haji Lamit, the CEO of BETTER Sdn Bhd, and his team receiving the awards at the MOB-EX Awards 2017
BETTER’s mobile application was entered in four categories – innovation, best campaign in direct response, best campaign in informative use of mobile and m-Commerce.
BETTER was declared silver winner for the Best Campaign – Direct response beating ?nalists including DBS, Lazada and McDonald’s.
The company was also declared silver winner for the Informative use of the Mobile category beating OUB, SCDF and GMA Network.
The award recognises leadership for innovative and e?ective campaigns using mobile apps and mobile related marketing projects.
The ?nalists and winners are decided by a panel of judges comprising senior professionals from marketing and related mobile marketing ?elds from Allianz, ANZ banking group, DBS, Maxis, OCBC, Philips, SAP and others.
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