| Danial Norjidi |
WITH its geostrategic position, the support of government initiatives and natural resources, Brunei Darussalam has a lot to offer as a viable and attractive destination for potential foreign direct investment (FDI), and Siemens is ready to support potential investors with the efficient and productive implementation of projects.
Dr Armin Bruck, the President and CEO of Siemens Pte Ltd, Singapore said this while speaking in an interview with the Bulletin yesterday.
Asked for his thoughts on Brunei as an investment destination, he said, “I understand it’s, first of all, from a geostrategic position quite interesting for many investors. It’s also supported by a lot of government initiatives to make it financially viable and attractive for investors.
“Having oil and gas by nature attracts certain industries, like the fertiliser industry for example, or whatever is combined with refinery industry,” he said, adding that, for such industries, Brunei could be “a good destination”.
“And then, coming from there, automatically a second level of industries might follow.”
On how Siemens can support FDIs, he said, “We provide the full value chain for these customers who bring the FDI, be it in the factory setup, be it in electrification, be it in the automation of their factory to make their factories highly efficient and productive.”
President and CEO of Siemens Pte Ltd (Singapore) Dr Armin Bruck, left, with Country Manager (Brunei) Kamaljit Singh Gill. – BAHYIAH BAKIR
They provide a highly efficient factory management system and fully automated technology for industry, he highlighted.
Siemens has been in Brunei for nearly 20 years and is active in all its divisions, especially Power and Gas, Power Generation Services, Health, Energy Management, and Building Technologies.
They are represented locally through a local office and also have a team of local business partners.
Dr Bruck shared that Brunei has been “an interesting and attractive market for us, and usually Siemens likes to stay for a long while, and normally comes to stay, so we also believe in the future of Brunei.”
He noted that current oil prices present a challenge, “but we strongly believe and we see certain indication in the market that this might improve in the near future.”
“So we are here, we are ready to support government stakeholders as well as investors in (Brunei’s) market and together we can probably make a really viable and promising business.”
On Siemens’ plans for the future in Brunei, he said that once a FDI is ready to start, “we are definitely there to support them, to make the implementation highly efficient and productive for them, which is important.”
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