| Danial Norjidi |
MICROSOFT Brunei unveiled the latest SQL Server 2016 in a launching ceremony yesterday at The Empire Hotel & Country Club.
Microsoft (B) Sdn Bhd in a statement said that the unveiling is “the first step of joining the data revolution which keeps advancing across the Asia-Pacific region”, while highlighting that SQL Server 2016 represents “a huge leap forward for the data platform with faster transactions and queries, advanced analytics and hybrid cloud scenarios”.
The launch itself saw Rena Chai, the Microsoft Chief Marketing Officer for Southeast Asia New Markets, introducing the new iteration of SQL to the attendees.
“We have entered into an era where data has become the new fuel for business transformation. The ability to analyse massive amount of data at will and even to predict future outcomes is now accessible to every business,” she said.
“At Microsoft, our goal is to enable organisations to navigate this disruption and those in the digital economy… SQL Server 2016 stands as an industry-leading secured platform that will help Brunei organisations to utilise their data to achieve the best outcomes.”
Vivek Ravindran, the Director of Data Insights, Microsoft APAC, delivers a keynote address. PHOTOS: DANIAL NORJIDI
Officials, participants and attendees in a group photo during yesterday’s launching ceremony at The Empire Hotel & Country Club
Vivek Ravindran, the Director of Data Insights, Microsoft APAC, meanwhile, delivered a keynote address entitled ‘Take the Lead with a Data Driven Business Strategy’.
SQL Server 2016 is the first born-in-the-cloud database, delivering breakthrough mission-critical capabilities in scalability, performance and availability for most important online transactions processing and data warehousing workloads, it was shared.
It was further highlighted that SQL’s powerful capabilities such as “Always Encrypted” and “Role Level Security” were first tested in Azure by hundreds of thousands of customers and billions of queries.
Microsoft’s newest database management platform also delivers a comprehensive, on-the-premises and enterprise-ready Business Intelligence (BI) platform that helps organisations transform complex data into actionable insights.
Organisations and different industry verticals across the globe alike want more insights to transform their business and services. Microsoft said that it recognises this shift and has integrated SQL Server 2016 with the tools and resources required to be ahead of today’s revolution curve.
Microsoft SQL Server 2016 integrates the ‘R’ Language within their analytics to help people solve the most challenging problems in fields from computational biology to quantitative marketing.
By removing the ETL (extract, transform, load) process, Microsoft has created what they call a ‘Mission Critical Intelligence’, which allows data to be stored, retrieved and analysed in a single platform without needing to transfer the data from a source.
It was also revealed at the event that SQL Server has everything built-in from Business Intelligence, to Advanced Analytics, making this easier to use and costing less for the end user.
“As the leader in security, performance and price, SQL is one data solution that has everything you need built in,” said Vivek Ravindran.
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