Stamping its might on the global arena and making Brunei proud, Progresif won two prestigious accolades at the Asia Communication Awards held on June 1, 2016 in Singapore.
The telecom major received the Best Brand Campaign and Engineering Project of The Year 2016 for Asia awards at the renowned event which was attended by over 100 leading ICT companies from across Asia.
Leading service providers, carriers, operators and technology manufacturers and solution vendors in the continent were among those competed for awards across 16 categories at the reputable event.
In the nominated categories, Progresif was shortlisted with nine contenders and went through three stages of elimination in a process that began in February this year.
The nomination process for Progresif was based on their outstanding performance in the past 12 months and achievements through rebuilding and
Paul Hyde (L), CEO of Progresif and Devin Edwards (R), Chief Marketing Officer of Progresif receiving the award during the Asia Communication Awards in Singapore – PROGRESIF
replacing the company’s legacy network infrastructure and building a path to launch a 4G network, while establishing itself as a formidable challenger brand, which in just one year has significantly changed the telecommunications industry in Brunei and ushered in a new era for the brand and marketing disciplines in the Sultanate, the company said in a statement.
“Progresif has repeatedly achieved the impossible, and what is remarkable is that Progresif comprises a staff of only 300 individuals, yet this evening Progresif has demonstrated its engineering and marketing achievements rank with those of larger tier 1 operators,” Paul Hyde, Chief Executive Officer of Progresif, said in a post-award interview.
“The winning projects are a clear signal that a Brunei business can compete on a regional level,” he added.
The Engineering Project of the Year award recognised the complexity of the network stabilisation project that Progresif undertook to establish a stable network base to deliver a better customer experience. The project required replacement of the entire mobile core network and radio base stations, in addition to upgrading the back haul network to make sure the network was ready for 4G, while continuing to provide quality service and more than tripling its customer base, the CEO explained.
“Our customers remained oblivious to the massive undertaking this project entailed, so smooth was the transition from old to new. This could not have been possible without a dedicated staff and a supportive vendor, Huawei, who delivered above expectation,” he added.
“We’re impressed with the ambition of this project … replacing an entire core network in six months is no small feat, the results speak for themselves,” the judges of the Asia Communications Award were quoted as saying in the statement.
The judging panel, comprising global ICT industry leaders, considered the launch of the Progresif brand to be the catalyst for the phenomenal growth of Progresif Cellular as well as its wider impact within the Sultanate by energising the brand and retail environment and offering a visible sign of progress that supports the vision of His Majesty Sultan Haji Hassanal Bolkiah Mu’izzaddin Waddaulah ibni Al-Marhum Sultan Haji Omar ‘Ali Saifuddien Sa’adul Khairi Waddien, Sultan and Yang Di-Pertuan of Brunei Darussalam.
“A fantastic success story … the total turnaround of a dying company to become a major Brunei player,” the judges commented.
Devin Edwards, Chief Marketing Officer of Progresif, said, “This award is the best possible recognition of the hard work and dedication of the marketing and engineering team and the entire staff of Progresif, and it would not be possible without the support of our partners and the overwhelming response from our customers who have voted for our way of conducting business by becoming part of the ‘Progressive’ movement.”
Progresif’s awards were collected by its executives and senior staff who were critical to both projects, Ms Marlia Mohammed and Ang Han Kee.
The Asia Communication Awards were launched in 2011 and all award winners are recognised as leaders in their field.
Modelled on the phenomenally successful World Communications Awards and run alongside the immensely popular CommunicAsia 2016, the Asia Communication Awards are the independent mark of excellence for telecoms in Asia and has fostered a platform to recognise achievement and innovation in Asia by the global telecommunications industry.
Other categories and winners were: Best Customer Care: Business – Singtel; Best Customer Care: Consumer – Ooredoo Myanmar; Best Emerging Market Initiative – Ooredoo Myanmar; Best Enterprise Service – KT; Best SME Service – Voyager Innovations; Operator of the Year – KT; Satellite Operator of The Year – Singtel Satellite; The Connected Asia Award – Indosat Ooredoo; The Green Technology Award – Tata Communications; The Inovation Award – KT; The Social Contribution Award – Smart Communications;Vendor Initiative of The Year – Huawei; Wholesale Operator of The Year – NTT Communications; and CEO of the Year – RiriekAdriansyah, Telkomsel.
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