| James Kon |
BAIDURI Bank spread festive cheers to 10 underprivileged families in the Brunei-Muara District by organising a shopping activity and breaking of fast in the bank’s ‘Let’s Give Back This Ramadhan II’ campaign yesterday.
It was the last of four events where Baiduri Bank gives back to the local community during the holy month of Ramadhan this year through shopping and breaking of fast.
The selected underprivileged families were identified by the Community Development Department under the Ministry of Culture, Youth and Sports.
The shopping activity, held at Hua Ho Department Store in Kiulap, aimed at lessening the families’ burden by taking them shopping for household necessities in preparation for the Hari Raya Aidilfitri celebration.
Baiduri Bank Chief Executive Officer Pierre Imhof touched upon the bank’s Corporate Social Responsibility (CSR) initiative, saying, “We have done quite a number of events over the years which have been about giving back to the society here in Brunei.
“Among them is the annual Baiduri Masters Charity golf tournament where proceeds raised were donated to charity and welfare organisations that support people with special needs. We have also done an art auction where proceeds were donated to charity.”
With the ‘Let’s Give Back This Ramadhan’ campaign, he highlighted, “We are focussing on bringing joy to the underprivileged families in the country.”
Meanwhile, one of the families, Mashut bin Ali with his wife conveyed their thanks and gratitude to Baiduri Bank.
Mashut said, “This really helps to ease our burden in preparing for the upcoming Hari Raya Aidilfitri celebration.”
The family of eight, including six children, bought rice as well as instant noodles and other daily necessities during their shopping activity.
Also present at the event were Baiduri Bank Head of Group Communications Department Dorothy Newn as well as staff of the bank.