PROGRESIF has partnered with local artists to produce five unique Hari Raya packets with environmental themes for this festive season.
For this year’s concept, Progresif collaborated with Aizzah Hanis, Osveanne Osman, Khairul Ibrahim, Amalina binti Abu Bakar and Hairol Khan to produce designs inspired by the artists’ vision of harmony between progress and environmental preservation.
Each scheme represents key ideas, ranging from Aizzah’s designs on avoiding wastage to Hairol’s artwork urging Bruneians to get more involved in the conservation of Brunei’s pristine environment.
Devin Edwards, the Chief Marketing Officer of Progresif, said, “We are proud to bring to everyone Hari Raya packets that carry a strong environmental theme, in our third year of creative collaboration with local artists.
“We are passionate about environmental preservation, and consider it to be one of the key success factors for Brunei which is blessed with an environment rich in biodiversity. As Brunei continues its path of economic development, we are happy to contribute to progress through our ongoing support for environmentally related initiatives.”
The environment is one of the four pillars of Progresif’s Corporate Social Responsibility (CSR) programme, alongside arts and culture, education and entrepreneurship. In January 2017, the company publicly announced its CSR pillars, signalling a commitment to invest in all four areas through an approach that represents the true meaning of progress.
