| Rokiah Mahmud |
MCDONALD’S Brunei, one of the most popular fast food outlets in the country, is among a number of private companies actively involved in corporate social responsibility (CSR) projects. Operating under its parent firm Makan Ceria Sdn Bhd, the company is renowned for not only offering customers good deals through the frequent running of promotions, but also for regularly carrying out and being involved in community projects.
During their 25 years in Brunei, McDonald’s Brunei has been spreading its love, kindness and joy to the less fortunate, orphans, youth and local communities in the country and has collaborated in a number of projects with government and private bodies such as the Ministry of Defence, Pengiran Muda Mahkota Al-Muhtadee Billah Fund for Orphans (DANA), Radio Brunei, Pusat Ehsan Al-Ameerah Al-Hajjah Maryam in Bengkurong, local charities, sports organisations and a number of mosques throughout the country.
One of the company’s community service efforts was its CSR project during last Ramadhan when they made deliveries of items on their menu to a number of mosques in the country every evening for nearly 20 days for the congregants’ Sungkai.
McDonald’s Brunei also organised a Sunnat Tarawikh prayer, Tedarus Al-Quran and Qiyamullail for a number of youth from the Lambak Kanan Mosque to further share the spirit of giving during the last 10 nights of Ramadhan. The McDonald’s Brunei team also often carries out volunteer work at mosques, for example cleaning the ablution areas and other parts of the mosques for the comfort of the congregants.
A marketing executive at McDonald’s Brunei Noor Hafilah binti Mohd Salleh said that the community initiatives that they carried out are an example for other organisations in the country to follow, besides efforts to assist the needy.
McDonald’s Brunei is also involved in youth development activities such as sponsoring sports attire for school athletes and handing over of donations to the less fortunate youngsters, among others.
“We are excited to have the opportunity to work with our partner Radio Brunei to help needy families,” she said, adding that it is vital for Bruneians to be grateful for the things that they have, and try to help out the less fortunate and ease their daily burden whenever possible.
The fast food company was also involved in the Jalinan Kasih project, a collaborative effort with Radio Brunei initiated to carry out charitable activities during the month of Ramadhan.
Under this project, already in its fourth year running, the team from McDonald’s Brunei visited a number of households of less fortunate families to hand over daily necessities as donation items during the fasting month and Hari Raya Aidifitri.
