| Daniel Lim |
BAIDURI Bank celebrated a momentous milestone with the launching of its new Seria Branch with an opening ceremony at the branch in Pekan Seria yesterday.
Minister of Energy, Manpower and Industry Dato Seri Setia Dr Awang Haji Mat Suny bin Haji Mohd Hussein, the guest of honour, was welcomed to the event by Baiduri Bank Chief Executive Officer (CEO) Pierre Imhof.
Also present were senior government officials, businessmen, Baiduri Bank corporate clients, Baiduri Bank Group management committee and staff, and guests.
Imhof in his welcoming remarks said, “The branch opening is testament to our ongoing drive in providing the highest level of service for our customers in the area.” He also briefed the guests on the history of the bank’s presence in Seria and how it shaped the economy in the bank’s surrounding area.
“We see Seria as the heart of commercial activity in the Belait District; our presence there is to cater to the increasing activity in the oil and gas industry as well as help grow and develop local micro, small and medium enterprises (MSMEs) in the area,” he said.
The Baiduri Bank CEO added that the new location represents not only the convenience of being situated at the heart of Pekan Seria, but also helps further enhance customer experience and comfort, and as such is perfect to cater to Baiduri Bank’s corporate clients and account holders which in turn helps better serve to support both large companies and MSMEs.
After the welcoming remarks, the guest of honour struck a specially prepared gong to officially open the new Baiduri Bank Seria Branch.
The Baiduri Bank CEO along with Baiduri Bank Deputy CEO Ti Eng Hui, Head of Retail Banking and Branch Network Pengiran Azaleen bin Pengiran Dato Haji Mustapha and Branch Manager of Baiduri Bank Seria Branch Kheng Kim Hong accompanied the guest of honour on a tour of the facilities and area of the new Seria Branch.
Among the areas toured included the larger banking hall offering full banking services to individuals and businesses in the area and the newly revamped prestige area.
The guest of honour also signed a plaque to mark the official opening of the new branch. The newly opened Seria
Branch represents a part of Baiduri Bank’s Branch Network Configuration Project, an initiative to help enhance the overall customer experience.