| Syazwani Hj Rosli |
INTRACORP Megastore in Gadong has introduced its very first concept corner, geared towards providing awareness to customers of the latest technologies and features from Samsung.
The new Samsung Concept Corner was officially launched yesterday, in a ceremony attended by Cho Won-myung, the Ambassador of the Republic of Korea to Brunei Darussalam; Kyung Wook Suh, the Managing Director of Samsung Electronics Co Ltd Korea; and Lai Kok Siang, the General Manager of Intracorp.
Also present at the launch was Lim Hong Huai, the Singapore High Commissioner to Brunei Darussalam, along with representatives from TT International Pte Ltd Singapore, Samsung Korea and Samsung Singapore.
In his welcoming remarks, Kyung Wook Suh said that Samsung is constantly exploring ways for consumers to fully experience its products, including presenting the latest innovations through its partnership with Intracorp.
“With the grand opening of the Intracorp Megastore and two new stores in Kiulap and Gadong to add to Intracorp’s network of retail outlets, it is now even more convenient for consumers to check out Samsung’s latest products”, he said.
Cho Won-myung, the Ambassador of the Republic of Korea to Brunei Darussalam (C) and Samsung rep-resentatives during the ribbon-cutting ceremony. – BAHYIAH BAKIR
Steven Koh, the Managing Director of Consumer Electronics Business of Samsung Electronics, told the Bulletin that Brunei is one of the markets that they want to expand for the new premium models.
He revealed that Samsung has recently released its most advanced display technology – the SUHD (Super Ultra High-Definition) TV – that uses proprietary nano-crystal technology equipped with Quantum dot display that brings real-world image quality, television and entertainment experience.
“The concept aims towards educating the customers on the difference and various features of the individual technology. Some are not aware of the latest technology such as the Full HD (high-definition) or the UHD (ultra-high definition), and from the availability of such concept corner, customers can see for themselves of the difference in the images, quality and colour,” he said.
“We hope to introduce the latest technology and premium products to the Brunei market at affordable prices.”
Following the launch, the South Korean ambassador and other invited guests were ushered to view the Samsung Concept Corner, featuring products such as refrigerators and the active dual wash washing machine.
The Samsung Concept Corner is available at Intracorp Megastore Gadong and its branches in Kiulap and at the Gadong Central.
The post Intracorp launches new Samsung Concept Corner appeared first on Borneo Bulletin Online.