| Danial Norjidi & Nazrin Asyraf |
TELBRU officially launched its Smart Nation Experience Showcase as a further step towards realising Brunei’s ‘Smart Nation’ aspiration yesterday.
The showcase was launched at the Smart Nation Experience Centre (SNEC) of TelBru’s Smart Nation flagship store, which is located at Giant, Tasek Rimba, where patrons can witness first-hand the day-to-day possibilities that come with the advancement of Internet technology.
As TelBru explained in a press release, the SNEC is aimed at introducing and educating the Bruneian public on the different ways their lives can be positively affected and altered by smart devices, and to boost the local economy.
In addition, the centre will provide visitors with experiences that have many possible applications including, but not limited to, security, transportation, health, business as well as education.
Speaking at yesterday’s launch, TelBru’s CEO David Kay highlighted, “We’re here today to launch experience centre – the Smart Nation Experience Centre. The idea of this is to generate interest in the latest and greatest in technology as far as ‘Smart Nation’ is concerned.”
Kay explained that the intent is to create a general awareness of the technology, to get more people interested “so we can push forward – not just for TelBru but for the nation”.
Lim Ming Soon, TelBru’s Chief Marketing Officer, led members of the media on a tour around the showcase yesterday. “A smart nation begins at home,” he said while demonstrating the various technologies on show.
Chief Executive Officer of TelBru, David Kay officially opens the company’s Smart Nation Experience Centre located at TelBru’s branch in Giant, Rimba. – DEAN KASSIM
Commenting on the Smart Nation Experience Showcase, Ming Soon said, “Being the premier telecommunications firm in Brunei that shoulders the responsibility to introduce technological change within the country, TelBru aspires to keep Bruneians abreast with the latest in Information and Communication Technology (ICT) that have made their marks in some of the most advanced countries in the world.”
“There is no doubt that our ICT landscape is changing with more and more people now, especially the younger generation, connected to the Internet,” he continued. “Our SNEC ambition is to become a platform that is hoped to inspire Bruneians to consider the possibilities that come with the advancement in our own ICT infrastructure.”
He noted that as the 21st century carries with it unconventional challenges, ranging from the environment to global security and social issues, TelBru is of the belief that solutions presented by the ‘Smart Nation’ concept can help address and facilitate the necessary change that is needed for Brunei to move forward.
“The advancements we’ve made in ICT can support this concept, we believe, can greatly improve the way we live in addressing not just these challenges but also providing the tools to progress the quality of Bruneian life and enhance public services including health, education and transportation,” he added.
Until April next year, TelBru’s SNEC will focus on the ‘Smart Home’ concept designed to simulate the essentials of a home with furnishing ranging from sofas to table lamps provided by a number of TelBru’s private sector partners that have been invited to be part of this revolution.
As part of the experience, users can simply switch the lights on or off, open or close motorised curtains and set different moods for different occasions and, among others, know if a perpetrator has triggered an alarm, all via a single tablet.
Encompassed by TelBru’s High Speed Broadband, the SNEC will rotate its display every six months and will feature, among others, Smart Security, Internet of Things and Smart Entertainment.
A list of participating vendors can be obtained at the SNEC. Existing TelBru customers can enjoy exclusive discounts when making Smart Nation-related purchases offered by these TelBru partnered companies. Existing patrons may also redeem two 40GB top-up vouchers when they purchase from participating vendors.
In addition, new broadband customers can also enjoy $50 off when they sign up for TelBru’s broadband service.
With terms and conditions, both promotions are valid until March 31, 2017.
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