| Danial Norjidi |
GHANIM International Corporation Sdn Bhd and Quantum Emas Korea yesterday signed a partnership agreement which will see bruneihalalfoods products put on store shelves in the Republic of Korea.
The deal was signed in a ceremony held at the Design & Technology Building in Anggerek Desa, with the intent of integrating the two parties’ competitive advantage for international business development.
Ghanim International Corporation is a state-owned enterprise in Brunei Darussalam that develops, markets and promotes high-quality Halal food products under the bruneihalalfoods brand with production bases and reliable suppliers across the world.
Located in the Republic of Korea, Quantum Emas produces food products and intends to source, produce, market and trade Halal food to retailers around Asia and the Middle East.
Signing the agreement on behalf of Ghanim International Corporation was its Chief Executive Officer, Dr Nur Rahman, while Quantum Emas Co Ltd was represented by Park Myung-jin, Chairman of Quantum Emas Korea.
Witnessing the signing ceremony was Dato Paduka Dr Awang Haji Mohd Amin Liew bin Abdullah, the Deputy Minister of Finance and Chairman of the Board of Directors of Ghanim International Corporation along with Cho Won-myung, the Ambassador of the Republic of Korea to Brunei Darussalam.
Quantum Emas Korea has identified 30 bru-neihalalfoods products in various categories for importing into Korea and retailing through various retail outlets.
This will open up the opportunity for local Brunei businesses and SMEs to tap into the advantage of exporting their products through Ghanim International Corporation, Ghanim said in a statement yesterday.
Dr Nur Rahman highlighted in a speech, “While the relationship between Brunei and the Republic of Korea has always been strong, today’s occasion signals the level of strength that can only pave the way for further opportunities in the region and beyond.”
He noted that Quantum Emas Korea is vastly experienced in their marketing and trading efforts, and abundant in resources and opportunities.
Exchange of documents between Ghanim International Corporation and Quantum Emas Korea, witnessed by Dato Paduka Dr Awang Haji Mohd Amin Liew bin Abdullah, Deputy Minister of Finance and Cho Won-myung, Korean Ambassador to Brunei Darussalam. – BAHYIAH BAKIR
“Brunei businesses, vis-à-vis Ghanim International Corporation, can stand to benefit with a great outcome of together producing, marketing and promoting high-quality Halal food products under the bruneihalalfoods brand with production bases and reliable suppliers especially in Brunei and around the world,” he said.
“On the ground, consumers will stand to benefit from this cooperation,” he said. “Ghanim International Corporation has launched number of products in the market and is in a process of launching others which will be ready to serve the Korean market and some other international Muslim markets.
“Of course, non-Muslims will also be able to enjoy the products and services that will be on offer. Local business can also see a new platform to launch into, as there is no doubt the SMEs and their product offerings are ready to take off.
“Quantum Emas Korea has already identified a significant number of products for retailing in Korean markets and we are especially grateful that Quantum is especially welcoming of what Brunei has to offer.”
He added, “As we sign today’s agreement, the expansion can only see prospects beyond just sourcing alone and all parties involved will certainly be able to solidify a partnership based on close support, mutual respect, learning and development.
“Congratulations Quantum Emas Korea, Ghanim International Corporation and local businesses. As one team, I am especially looking forward to signing on this level of depth we have reached today, and what stands before us in the next landmark to come.”
After the signing, a presentation was delivered by Andy Lacreo, a representative of Quantum Emas Korea. He highlighted that they offer a significant business opportunity through their access to the Korean market through Shinsegae Food retail outlets, which include 140 E-mart stores, 217 E-mart Everyday stores and 1,368 With Me stores.
A dialogue session then took place, giving attendees, including local SMEs, the opportunity to put forward questions to a panel comprising representatives from Ghanim International Corporation and Quantum Emas Korea.
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