| James Kon |
CHINA’S Ningxia Hui Autonomous Region (NHAR), known for its beautiful natural landscape and numerous historical sites, is looking to woo Bruneian tourists following fruitful exchanges with local travel agents at the Beautiful China and Magic of Ningxia Symposium at The Rizqun International Hotel last Friday evening.
The event was attended by YB Haji Abdul Hamid @ Haji Sabli bin Haji Arshad, President of the Association of Travel Agents Brunei Darussalam and Legislative Council member, and Salinah binti Salleh, Head of Marketing Promotion of the Brunei Tourism Development Department.
Zhang Zongxin, Deputy Director of the Liupan Mountain Tourism Management Committee, said in his speech, “China and Brunei have enjoyed glorious relationships in terms of people-to-people exchange and the deepening of friendships.”
He noted that even though the Ningxia market is still not well known to Brunei, he believed that there is potential for the popularity of and exposure to the region to grow if both Brunei and China work together to expand cooperation.
Zhang added, “Ningxia hosted the China World Muslim Tourism Fair in 2013 and 2014, which representatives from Brunei also took part. It is an opportunity for us to really learn about Brunei’s culture and explore cooperation.”
Zhang Zongxin, Deputy Director of the Liupan Mountain Tourism Management Committee during his speech at the symposium
Attendees at the symposium in a group photo. – PHOTOS: JAMES KON
Other attendees at the symposium were representatives of major travel agents in Brunei Darussalam.
According to a list published by the New York Times, the Ningxia Hui Autonomous Region is one of the 46 must-visit places in the world, placing in at number 20.
There is a famous saying among China’s tourism community that “one needs to visit the desert after returning from Ningxia”. This refers to the sand lake (one of the top 10 most attractive lakes in China for leisure) and Shapotou Tourist Zone, both of which are A-class resorts in China.
Lying in China’s northwest, Ningxia Hui Autonomous Region is home to the largest concentration of Hui people – a predominantly Muslim ethnic group.
The four seasons of Ningxia will present to visitors magnificent and a breathtaking scenery, while historical sites like Shuidonggou, located along the east bank of the Huang He River (or Yellow River) was once inhabited by human beings some 30,000 years ago.
The Helan Mountain rock art and paintings are remnants left by nomadic tribes thousands of years ago, while the Western Xia Mausoleums are the largest imperial mausoleums in China.
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