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Burger King brings cheer to SMARTER children

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|     James Kon     |

BURGER King Brunei, under the management of Sinofood Express, yesterday held a presentation of gifts for the students of the Society for the Management of Autism Related issues in Training, Education and Resources (SMARTER) Brunei, at the SMARTER Early Development Growth and Enabling (EDGE) Centre in Kampong Mata-Mata.

Lim Kai Wei, the Marketing Manager of Burger King Brunei, gave away 60 goodie bags of food and toys to the children of SMARTER Brunei.

Meanwhile, Deno Goh, the Operations Director of Burger King Brunei and the Burger King Brunei staff, presented a cheque for $2,000 to Malai Haji Abdullah bin Malai Haji Othman, the CEO and President of SMARTER Brunei.

In his speech, Malai Haji Abdullah thanked Burger King Brunei and expressed the hope for future collaborations between them. He also announced events, such as a car boot sale at the Brunei Tennis Club and a musical performance by the children of SMARTER Brunei in December.

Sinofood Express introduced a corporate social responsibility programme in 2015, with the installation of donation boxes at every outlet. The collected funds were handed over to three non-profit organisations – SMARTER Brunei, Pusat Ehsan Al-Ameerah Al-Hajjah Maryam and the Children’s Cancer Foundation (Yaska).

For every $1 donated by Burger King’s customers, Sinofood Express has taken the initiative to match the contributions with the collection fund. As a result, $6,000 was raised, with donations of $2,000 each going to the charity organisations.

Deno Goh, the Operations Director of Burger King Brunei and the Burger King Brunei staff in a group photo with Malai Haji Abdullah bin Malai Haji Othman, the CEO and President of SMARTER Brunei, children and members of SMARTER Brunei. - JAMES KON

Deno Goh, the Operations Director of Burger King Brunei and the Burger King Brunei staff in a group photo with Malai Haji Abdullah bin Malai Haji Othman, the CEO and President of SMARTER Brunei, children and members of SMARTER Brunei. – JAMES KON

The post Burger King brings cheer to SMARTER children appeared first on Borneo Bulletin Online.


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