| Lyna Mohamad |
WAYBACK Burgers, an international franchise, held its grand opening in the Setia Kenangan area in Kiulap yesterday officiated by Craig Allen, Ambassador of the United States of America to Brunei Darussalam.
The ambassador in his opening remarks expressed pride in announcing the opening of the first Wayback Burger store in Brunei, the third international store in the world after Buenos Aires and Riyadh.
The ambassador noted that Wayback Burgers has experienced tremendous growth over the past 25 years.
“Burgers are an iconic American food and are enjoyed around the world. Speci?cally, burgers are tremendously popular in Brunei, as proven by the new burger outlets that open in the Sultanate every other month,” he added.
Craig Allen, Ambassador of the United States of America to Brunei Darussalam shaking hands with Juffrydin bin Haji Mohammad, Chairman of Wayback Burgers Brunei
The ambassador unveiling the Wayback Burgers’ logo
Some of the personnel involved in the grand opening
Invited guests during the Wayback Burgers grand opening. – PHOTOS: LYNA MOHAMAD
“There are over 10 US food and beverage franchises currently operating in the country with at least two more franchises opening in Brunei this year,” he said. “When a US franchise opens a new outlet, it creates jobs and opportunities for people in Brunei as well as in the United States.”
He further noted that the US Embassy supports Wayback Burgers and all companies that promote economic and cultural ties between the United States and Brunei and once the Trans-Pacific Partnership trade agreement is rati?ed, more opportunities for US and Bruneian companies to export products and services to each other’s market will come.
Prior to the opening remarks, John Burgos, founder and Managing Director of JonRidge (B) Sdn Bhd, who is credited with bringing Wayback Burgers to Brunei, made a brief welcoming note.
The grand opening was officiated with the traditional ribbon cutting led by the US Ambassador along with Mark Biccum, Director of Wayback Burgers USA; Juffrydin bin Haji Mohammad, Chairman of Wayback Burgers Brunei and John Burgos.
The ambassador then officiated the unveiling of burger franchise’s logo marking the beginning of a new chapter for Wayback Burgers in Southeast Asia.
The ceremony was further enlivened with fun games to entertain guests.
The Wayback Burgers outlet has received overwhelmingly good response from the public prior to the grand opening said a spokesperson from the restaurant, stirring franchising interest from neighbouring countries with its fast casual restaurant concept.
Many praised Wayback Burgers on the burger’s quality and portion, getting their money’s worth where Burgos credits this to their use of fresh ingredients and unfrozen patties.
“We knew that the Burger culture is strong in Brunei, a visit to Pasar Malam can find you many burger stalls, our next step was to search for the juiciest burgers in the world, a journey brought us to America, the burger capital of the world and when we took the first bite at Wayback’s burgers, we knew we found it,” said the spokesperson.
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