| Aziz Idris in Nanning, China |
SAHAMADA Corporation Sdn Bhd, a Bruneian chilli sauce manufacturing company that proudly carries the brand ‘Cinta’, has received an overwhelming response from trade visitors at the 13th China-Asean Expo (CAEXPO) held in Nanning, China.
“With the technology and capacity that we have, we are confident to be able to export our products overseas at competitive prices,” said Mohd Nur Khalid bin Haji Ilias @ Alias, the Managing Director of Sahamada that obtained the halal certification in 2008.
This was evident during the CAEXPO where the company’s famous chillies sauce products and ready-made crackers were sold out even before the expo was open to public.
“We have brought all our five flavoured chillies – nearly 50 bottles – and 150 packets of various flavoured crackers to the expo and they were sold out in three days since the opening.
“We have also been actively promoting Cinta products through our participation in the regional and international expos, but by far we have received the most overwhelming response at the CAEXPO to date,” said Nur Khalid.
Mohd Nur Khalid bin Haji Ilias @ Alias, the Managing Director of Sahamada, is delighted that the company’s flagship brand ‘Cinta’ together with other products were sold out at CAEXPO. – AZIZ IDRIS
Last year, the company doubled its sales which prompted the company to expand its operation in neighbouring countries to boost production and have bigger markets in the region.
“We will continuously improve our quality to ensure that there will always be a demand for Cinta products,” he said.
Sahamada is based in Beribi Industrial complex. The family-run business has grown for more than a decade but started from humble beginnings as a cottage industry.
The flagship brand ‘Cinta’ is well-known among the food industry players. “This is the first participation by Sahamada at the CAEXPO and will not be the last,” said Nur Khalid.
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