ROYAL Brunei Airlines (RB) yesterday announced the next phase in its year-long agreement with Ras Al Khaimah Tourism Development Authority (RAK) to develop the destination with UK consumers.
In addition to the existing activity, agents will be able to benefit from a new training module, hosted on RB’s Online Travel Training (OTT) site and dedicated to helping agents promote RAK as a destination. The course will give the trade the opportunity to learn more about RAK, as well as RB’s products and services, Travel Daily Media reported.
The partnership will also see RB and RAK run a series of roadshows for agents around the UK to help promote the destination.
RB and RAK will also be working with iambassador, an international network of some of the most influential travel bloggers in the world, to launch a trip to the destination in December this year. This will be focused on capturing their experiences through film, imagery and social media, to showcase all the destination has to offer to UK holidaymakers, the report added.
“As a predominantly leisure carrier in a highly competitive market, aligning ourselves with Ras Al Khaimah makes perfect sense. The destination has so much to offer travellers who want to enjoy a year-round resort-style experience. We are very much looking forward to working closely with travel agents and trade partners on increasing the awareness of the destination to the UK public and travel trade,” Christina Vidos, UK Country Manager for Royal Brunei, was quoted as saying in the report.
Haitham Mattar, CEO of Ras Al Khaimah Tourism, said: “We have very much enjoyed working with Royal Brunei Airlines to build awareness in the UK for Ras Al Khaimah as a quality destination offering guaranteed sunshine, clean beaches, wonderful nature and a wide selection of world-class hotels and resorts. There is great synergy between our brands and we look forward to growing the destination together.”
RB is already working with new and existing tour operators and travel trade partners to raise awareness of the destination in the UK. It is offering competitive package deals for UK travellers looking for affordable year-round sunshine breaks.
The Emirate, just a 45-minute transfer from Dubai International Airport and host to a range of international brands of four and five star luxury hotels, will continue to be an important destination for RB.
RB operates daily non-stop flights from London Heathrow to Dubai on its flagship Boeing 787 Dreamliner.
It also operates daily flights out of London Heathrow to 16 cities around the world, including Melbourne, Kota Kinabalu, Bali and Manila.
RB is also the only airline to guarantee all long-haul passengers a flight on its flagship Boeing 787 Dreamliner.
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