| Danial Norjidi |
DARE (Darussalam Enterprise) yesterday held dialogue sessions with two experts in the fields of global Halal online platform as well as marketing.
In the first session, Amnah Shaari, the Founder of Global Halal Data Pool (GHDP) and Chief Executive Officer (CEO) of Serunai Commerce Sdn Bhd, led a dialogue that took place at the iCentre.
She spoke on the potential that Bruneian businesses marketing Halal products can tap into by signing up for the Global Halal Data Pool, which is an online database that buyers and sellers of Halal products can use to connect and introduce their companies to the global marketplace.
GHDP is a project initiated by the Malaysian Government operated through Serunai Commerce. It is currently the only Halal data pool registered by GS1, a non-profit organisation that regulates supply chain standards for companies across industries.
She also highlighted that it is essential to possess correct information and accurate data when working with trading partners.
She further explained in her presentation that via its partnership with GS1, GHDP elevates the standard, integrity, ease of access and relay of product information throughout its network.
“GHDP helps to remove barriers to entry, standard compliance issues, while at the same time promoting the availability of Halal products to both the Muslim and non-Muslim communities.”
Meanwhile, Tan Veen Dee, the Head of Marketing of FashionValet, led an engagement (second) session at the Design and Technology Building’s auditorium.
FashionValet is a Malaysian-based fashion retailer, and the online store carries over 400 brands from Southeast Asia. It currently has stores in Malaysia and Singapore.
Amnah Shaari, the Founder of Global Halal Data Pool (GHDP) and Chief Executive Officer (CEO) of Serunai Commerce Sdn Bhd, leading a dialogue at the iCentre yesterday.
A section of the audience at the Design and Technology Building’s auditorium.
Tan Veen Dee, the Head of Marketing of FashionValet, sharing some of the lessons she has learnt. – PHOTOS: DANIAL NORJIDI
In her session, Tan Veen Dee shared some of the lessons she learned after four years working at FashionValet.
The first lesson she shared is to not try too hard, and to “keep things subtle”.
The second lesson is to ask where you are going. As she said, “When in doubt, remember why you started.”
Lesson three is that it is not just about selling. “Listen, identify, engage, because it takes two hands to clap, and numbers never lie.”
Lesson four is that it’s okay not to be the “big boss”.
As she stressed, “Take pride in what you do, even if it gets your hands dirty.”
The fifth lesson is not to play it too safe, and to just do it. She elaborated that this means “finding balance between ‘all out’ and ‘play safe’”.
She also shared her team mantra, saying, “Just remember, everyone. We will win. We will make it, because we are young and we never, ever give up.”
“Fashion is not a glamorous job,” she recounted. “Working my way up to where I am today, I had to steam clothes, carry stock and even transport models.”
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