| Azaraimy HH |
STUDENTS from the Universiti Brunei Darussalam’s School of Business and Economics (UBD SBE) recently showcased their innovative products and services during the INCU Festival at the UBD’s Student Centre in an effort to generate business ideas and inspire entrepreneurial potential.
The INCU Festival Project Lead, Nazurah Noor, said that the festival was organised by students from the Event Management Cluster of this semester’s Incubation Programme.
“This initiative is our response to the university’s call to fulfil its entrepreneurship pillars,” she said.
“This is where we combine both pragmatic and theoretical knowledge onto a platform.”
The INCU Festival was officially opened by Associate Professor Dr Mohammad Ayub Sadiq @ Lin Naing, UBD’s Assistant Vice-Chancellor (Academic Affairs), during a ceremony that was held last weekend.
According to Nazurah, the festival’s main objective was to provide a platform for the incubatees to introduce their products and services to the general public.
“The festival helped to nurture the spirit of entrepreneurship that comes with this sort of event,” she said, adding that the Incubation Programme had successfully achieved its learning goals since its establishment in 2012.
Associate Professor Dr Mohammad Ayub Sadiq @ Lin Naing, UBD’s Assistant Vice-Chancellor (Academic Affairs), and other guests during the INCU Festival’s opening ceremony.
A fashion boutique organised by UBD students and incubatees.
A handicraft shop organised at the UBD’s Student Centre. – PHOTOS: AZARAIMY HH
“Alhamdulillah, this semester we have a couple of outstanding incubatees whose businesses, ‘HBR’ and ‘Just Eat BN’, have almost surpassed the $1,000 monthly sales mark,” she shared.
“The incubatees behind the HBR business have also launched a popular new dish, which is the ‘Bubur à la Pakistan’.”
She added that an innovation assignment was introduced this semester, in which the incubatees were required to develop concepts for innovative products and services.
“In a span of five weeks, 13 innovative products and services were produced by 13 groups of incubatees, ranging from aprons and kitchen cabinets to a mini-aquaponics tank,” said Nazurah.
“These talented groups carried out marketing validation among their families, friends and even members of the public – all of whom gave positive feedback.”
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