| Achong Tanjong |
INTRACORP (B) Sdn Bhd, sole distributor of the Beko brand in the country, yesterday officially launched the Beko Concept Corner in its Megastore branch showroom at Wisma Haji Daud, Jalan Gadong.
The event was officiated by the guest of honour, Mehmet Suat Akgun, Ambassador of the Republic of Turkey to Brunei Darussalam.
Beko, the number one freestanding home appliance brand in Europe, is now available in the Brunei market, delivering its latest range of home appliance products and extending its ‘Official Partner of the Everyday’ brand vigour to local consumers.
Beko has increased its market share in leading markets such as France, Italy, Spain and Poland. It continues to perform strongly in the United Kingdom, the most competitive market in Europe, where Beko is also the bestselling brand.
Already in over 100 countries worldwide, the key to Beko’s global success is partnership. Beko uses smart, flexible, efficient technology and products to create solutions to everyday tasks and challenges that improve its customers’ lives.
When asked what is the strong selling point of Beko products, Ali Cagri Gonculer, Business Development Manager of Beko Thai Co Ltd, said that they are offering 12 years compressor warranty for every single product, from the most basic refrigerators to the most expensive.
He added that the arrival of Beko in Brunei has introduced a European flare in home appliance products known for their sleek design, high-quality performance and innovative technologies. Beko is also globally renowned as the premium partner of FC Barcelona.
Beko has unveiled the NeoFrost technology of Beko refrigerators in Brunei. NeoFrost is a Twin Digital Cooling System that creates an ideal condition to preserve food in the refrigerator by blowing air at high humidity and at perfect rate and temperature level to prevent the drying out of vegetables and fruits.
Beko is introducing a range of outstanding home and kitchen appliances products for smart living, including washing machines, tumble dryers, hobs and hoods, ovens, microwaves and air conditioners.
Also present at yesterday’s event was Lau Kok Siang, the General Manager of Intracorp (B) Sdn Bhd, and other invited guests.
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